Episode 88: The Other Side of the Sword

Episode 88: The Other Side of the Sword

0 0 11 mesi fa
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May The Best Brand Win - Episode 88: The Other Side of the Sword
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One goal of marketing/comms is to CUT through the clutter and be seen, noticed, heard, etc.  And marketers are pretty good at cutting.  But sometimes, the exposed blade of comms can do a bit more damage than good. This week, Roseanne decided to tweet and be funny and now she’s unemployed with a good-sized crisis on her hands.  So when is the decision to ... Maggiori informazioni

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